The distinction between an idea and an achievement is one very simple, yet complex idiom that happens to be why most small/mid-sized businesses do not take their organizations to the next level—EXECUTUON IS EVERYTHING!
Here is the scenario that often takes place, and is also the reason why Synduit could potentially be a solution that you have been looking to find for years…
Marketing is an elusive term, but a foundational component to the success of any business, both large and small. Therefore, most small business owners decide to take on this responsibility because it is so important for themselves, and as a result, the efforts are haphazard at best, without any predefined strategy, and more often than not, lacking the passion and INTENTION to succeed. Let’s cut to the chase, small/mid-sized business owners are busy…they are running the business, possibly managing the books, hiring, firing, delivering their product or service, spending time with their family, maintaining their own health, and marketing (if you really call it that). The question for you to answer is the following…when do you actually have creative energy that will allow you to develop a complete marketing campaign?
Just so you know, we are not making a universal statement that ALL business owners are not successful marketers because we actually have many clients who are excellent when it comes to getting their message to their audience, but they realize it is not the best use of their time which is where Synduit fits into their equation.
Another scenario that plagues many businesses is attempting to hire a “marketing person” in house. Due to the elusiveness and dynamic nature of the 21st century marketing model, this is often impossible for a small business owner because if you plan on succeeding at a high level, this individual needs to only focus on your marketing (which usually is too substantial of a financial commitment for a small business owner), and most importantly, they need to be an EXPERT. The problem that business owners face is that an expert is not going to want to work in a small business where there is NO trajectory for their career, and even if you were able to attract someone like this, the entire financial commitment would possibly fall far outside the scope of what you CAN and are willing to invest simply because this person is an expert.
So, where does this leave small business owners who do not at least consider the possibility of working with Synduit…?
ð Business owners doing their own marketing
ð Business owners paying a substantial amount of money for an expert
ð Business owners hiring anyone they can find to do their marketing, but this person has no industry experience and very little marketing background
ð Business owners telling another member of the team to manage their marketing and ALL of their other daily duties.
The outcomes of ALL the above scenarios are business owners who have plenty of ideas and very few if any achievements because the EXECECUTION piece is missing.
This is how it works…
Synduit is comprised of a team of young, entrepreneurial experts in 21st century communication. Our entire organization either grew up with social media at the foundation of the communication paradigm OR has been in the world of software development for many years and became experts on staying ahead of the development curve. As a result of the dynamics of the Synduit team, we are able to deliver an answer for almost any small/mid-sized business because we become part of your organization.
We always tell clients that you should treat Synduit as your Director of Marketing, (aka Marketing department) because we will manage, maintain, and execute on all initiatives via internet marketing, social media, networking, business growth, and consulting. When we work with our clients we want to understand what you have done in the past that has performed well, what you have done in the past that would represent a “failure,” and what you have always wanted to do, but for some reason, you have never executed. Based on this information, we will then introduce MANY creative ideas that are proven, and build you a plan of execution.
Once we have this foundational component established, we will thenE XECUTE on your behalf while consulting with you on a regular basis for brainstorming and accountability sessions. Remember, Synduit is an extension of your business and we become (and often help to create) your culture. Your dedicated Success Consultant has the luxury of daily white board sessions with a team of expert marketers so that ALL of the ideas we employ on your behalf are an aggregation of many beliefs, ideas, and philosophies.
When we use the word EXECUTION this is what we are referring to…
Synduit will do the following
- Write all of your email marketing campaigns
- Build all of your custom designed landing pages
- Promote your ecommerce through social media, email marketing and search
- Setup, maintain, and evolve your Google PPC, Adwords, and Social media advertising
- Build you a custom designed website if needed
- Grow your database
- Develop print material to reinforce your message for the initiative
- Develop complete drip campaigns for an emolectual connection
- Create telephone scripts for follow-up and video scripts for youtube
- Schedule and send all correspondence to your database
- Develop special reports and ebooks (additional fees may apply)
- Setup and run promotional initiatives
- Completely manageevent registration
- Develop copy for cross pollination campaigns
- Regular and consistent blogging
- Social media management and updates
- Develop a teleseminar network of other businesses and professionals
- Write copy for network partners
- What ideas do you have because this list is a living organism and will grow on a regular basis?
Remember, the distinction between an idea and an achievement is one very simple, yet complex, idiom that happens to be why most small/mid-sized businesses do not take their organizations to the next level—EXECUTION IS EVERYTHING!
Therefore, execute today and schedule your free 30 minute engagement consultation with a Synduit Success Consultant.