The premise of niche marketing has been around for decades and many small/mid-sized business owners attempt to establish a loyal niche following, but often this is an extremely difficult feat without structure and consistency of communication. But once this is established, the opportunities becomes significant for your organization because typically these niches all have the same need and are willing to follow the path that has been laid for them if the solution becomes available.
When working with Synduit, we help to define multiple niches that you believe your product or service can benefit, and then we develop systematic and consistent campaigns that speak to this audience, pose the questions that they are asking themselves, offer an opportunity to learn about a solution, and engage them on an emolectual level. Once this model succeeds and begins to pick up even the slightest momentum, it is a snowball effect of opportunity because the niche members speak with one another and have a vested interest in seeing this group succeed as a whole. Therefore, if you decide that Synduit is your ideal outsourced marketing and consulting firm, and you believe that your product or service appeals to a niche group of people, we will begin to develop the necessary foundational principles so that this model can be fully employed.