When you think about marketing it is often based on life experiences and our interpretation of what takes place which becomes our newfound reality. We look at important decisions we have made, how we were forced to respond to these choices, and then from here we develop a plan with the hope that we will follow through. Let me give you an example because we created a philosophy entitled, The Theory of Recurring Thoughts.
This concept is the direct result of understanding that the best way to build a lucrative business is when you establish relationships that are based on congruency with your cause, while developing a financial model of certainty, when you are paid on a recurring basis. The same way that money grows at an exponential rate also holds true when looking objectively at the lives of the majority of humanity. The predicament is that what we typically see is unfortunate because for some reason the world is rather insecure.
Let’s use the simple example of going on a diet in order to fully explain this concept. If someone was to go on a diet and their intention is to lose weight, but their thoughts are in direct contradiction with this intention, what do you think will happen?
Well, initially this person would say to themselves…
“Dieting is so limiting.”
“Dieting is so hard.”
“I have tried every diet, but NOTHING works.”
The key to recognize is when your thoughts and your intentions are in direction contradiction with one another, the outcome is the manifestation of the thought and the limitation of what is possible. What I mean by this bold statement can easily be described in the words from the quote by Buddha,“What we think, we become.”
When you live a life of doubt, and this is the recurring thought that festers in your mind and consumes who you are, the outcome is the manifestation of the thought and the limitation of whatever it is that you are looking to achieve.
Let’s use marketing as a really specific example because I believe if you are reading this blog post it is because you are intrigued by the Synduit model, you have been referred to speak with us, or for some reason landed on this page. But regardless of why you are here, I feel fortunate that you have decided to stop by and read this message because if it sticks, your life will change!
Limiting beliefs are the antithesis of marketing because although your intention with marketing is to grow your business, we have often see owners who have the following thought pattern,
“I am only engaging in social media because everyone else is, but it will never work.”
“Marketing is expensive and takes too much time.”
“Marketing is way too hard to be creative.”
“If I do not see immediate results, I am going to claim that marketing does not work.”
How could your marketing initiative be successful if your thought process is so limiting?
Norman Vincent Peale once said, “Change your thoughts, and change your world.”
This statement is dead on and the absolute truth because when Synduit markets for our clients, we focus on our end result which leads to clarity and the necessary persistence that is required to succeed. So, you might be wondering how to go about achieving this stature because you are aware that your thoughts will dictate your actions and if your actions are not consistent with what your heart is telling you to do, then your performance will be less than stellar. Therefore, please use these 4 steps in order to begin believing in yourself once again, but first start this process by reading this quote…
Please consider these 4 steps when your thoughts begin to go astray because this premise will help guide you to get on track while dramatically improving the quality of your life.
1.) Realize that your thoughts are just thoughts
2.) Change your context change your life
3.) Bring something of intense meaning into your life
4.) Never take a moment of thinking for granted.
Once you give yourself the permission to realize that your thoughts have brought you to where you are today and will take you to where you need to be tomorrow, it will become distinctively easier to use your past experiences to your advantage. This means that if your child friend made fun of you for wearing glasses--YOU ARE NOT UGLY; this also means that if you were once denied by a secret admirer-- YOU ARE NOT BORING; and this means that if your marketing did not work for you in the past, this has no bearing on how your marketing will work in the future.
The point that I am getting at is that your thoughts have the power to CREATE or to DESTROY, but it is your responsibility to assess which side of the continuum will become your residence. At Synduit, we hold our clients accountable to realize that your consistent thoughts are nothing more than concepts that have probably grown and expanded due to the Recurring Nature of the Human Mind. In addition, if your business is not where you had hoped it would be, I challenge you to consider assessing the way you are thinking and then realizing that Your Interpretations Create Your Marketing, and Your Thoughts Determine Your Success.