Your subscribers - Permission is required
When having subscribers subscribe you must ensure that they know you will be sending them emails.
You should also let them know how frequently they can expect to receive emails. By having this
information up front and easy for your subscribers to understand you can ensure lower bounce,
unsubscription, and complaint rates.
Importing your existing subscribers
You are able to import your existing subscribers without requiring an additional opt-in process
by our service. Any subscriber you import should have already opted in to
receive your emails. Importing subscribers who have not directly requested emails from you in
the past (using your own opt-in process) cannot be imported.
When importing your email database, SYNDUIT offers you a service as a courtesy to all of our
members called SYNVALID. SYNVALID will review your email database to
ensure the highest level of deliverability and will rank email addresses either as a high likelihood
of bouncing or a high likelihood of delivery. We will automatically segment the
high likelihood of delivery and only communicate with this group for each of the campaigns you
are running. The reason this is important is because it will help
preserve your reputation as an email marketer which is very important for high deliverability
rates. There are no additional charges for SYNVALID. You acknowledge
that this service will result in communications not being sent to the portion of your database
deemed to have a high likelihood of bounce.
Paid lists, rented lists, borrowed lists, etc.
We do not allow any form of paid, rented, borrowed, etc. lists. If you did not directly get
permission to send emails to a subscriber you cannot use our hosted email marketing
Using subscribers collected offline
You must have direct permission of every subscriber in your list to send them emails.
This includes emails that you would obtain offline. If you ask people to subscribe offline
(such as on a piece of paper) you must be able to provide documented proof of the
subscribers giving you permission to email them. Please note that simply getting
someone's business card is not an acceptable opt-in and you cannot import or send to
emails that you have obtained from business cards.
Your email content you send - Types of content we do not allow
There are a number of different content types we do not allow with our hosted email
marketing service. The list includes (but is not limited to):
– Sexually Explicit Emails
– Illegal Substances, Goods or
– Defamatory, Libelous,
Threatening or Harassing Content
– Infringing the Rights of Third Parties
Any content that is in one of the above categories cannot be sent using our service.
There are absolutely no exceptions allowed. This is to allow us to focus on building our
service and maintaining the highest level of deliverability possible.
You must have an unsubscribe link with every email sent. This is to comply with our
terms and email transmission laws. We will automatically place an unsubscribe link in
your emails to ensure you do not violate email transmission laws.
Sender information (physical address)
You must have a full & legitimate physical address included with every email sent. The
address should be the actual, bonafide, physical address of the individual or company
sending the email.
Your sending practices and results - High bounce rate
If you receive a high bounce rate for your campaign(s) that is a sign that you may not
have direct permission to send to your subscribers or the process in which you
requested/gathered subscribers does not fit our policies or industry standards. Accounts
with abnormal bounce rates may be put under review. If you receive an above average
bounce rate you would need to look into your process for subscriptions, ensuring your
subscribers know what types of emails (and how often) they will receive when subscribing, etc.
High unsubscription rate
We continually analyze un subscription rates from your campaigns. Accounts that have
an abnormal amount of unsubscribe's may be put under review. If you receive an above
average unsubscribe rate you would need to look into your process for subscriptions,
ensuring your subscribers know what types of emails (and how often) they will receive
when subscribing, etc.
High complaint rate
We maintain relationships with all the major ISP's to ensure top deliverability. Part of
keeping a relationship with ISP's always us to analyze/obtain complaint data (in addition
to complaints that are sent to us directly from subscribers) Using this data we can
quickly find out if an account has an abnormal complaint rate. Accounts with above
average complaint rates are put under review. By maintaining strict standards for
complaints we can ensure that all of our legitimate and low complaint users have