One of the most important aspects of boosting your marketing plan is to make sure that you have plenty of content to share—this method of sharing branded content is called content marketing. With the number of users on the internet today, it is more important than ever to create exciting and unique content to stand out from the competition.
What is Content Marketing?
Content marketing is the core of every marketing strategy ever to exist. It’s a long-term strategy focused on building solid relationships with your target audience by providing them with high-quality, relevant information about your products and services without coming off as a generic sales pitch.
Historically, traditional marketing options had been limited to newspaper ads, television commercials, billboards, and magazines. Today, we can leverage the power of the internet with everything from social media posts to emails and text messages to TikTok videos to use as tools for marketing your business.
While there are many options for where to post, you may be confused or intimidated about what to do next to get started. Here is a content marketing strategy broken down into 4 easy steps to help you get started.
4 Steps to Content Marketing
#1 Define your goals
The first step in this strategic process is determining what you want to gain from your audience. Are you providing educational materials? Are you trying to attract their attention with clever phrases to leave a lasting impression? By understanding how you want to capture their attention and what you want your audience to gain from your content, you can develop an outline of your goals in mind so that the content you create will align with your long-term action plan.
#2 Determining how you want to be recognized
What about your business makes you stand out from your competition? What about the company that should make potential customers choose you over other options? Understanding what value your business can offer a customer over your competitors in a like market will help you position how your business will be publicly recognized. Understanding this part of the process will help you to develop a solid image that is consistent and reliable, so you know what kind of content you want to provide your audience.
#3 Aligning Content with Your Image
Once you have an objective of what values and voice you want for your business, you can develop content that aligns with that tonality. Are you offering a range that is informative and educational? Do you want to build relationships by coming off as relatable or comical? Above all, your image should remain consistent so that your audience will know what to expect from you and allows you to build a rapport backed by your reliability.
#4 Develop a distribution strategy
Now that you have determined exactly who you want your business to be and what kind of message you want to share, you need to develop an action plan to distribute your content accordingly. Social media platforms are a valuable tool, and understanding the needs of each one individually will help you push content based on the needs of your audience. For example, Instagram will rely on edgy and eye-catching imagery, whereas Facebook gives you more freedom to use text along with your image or video. Determine what kind of content you want to distribute and where and when to put that into action,
Don’t have the time or resources to develop relevant content? SYNDUIT’s all-in-one platform will not only provide you with an extensive array of content, it includes automated posting and follow-up, ensuring that every step of the marketing process is accounted for. Sign up today and start marketing with all the tools you need to promote your business successfully.