With the ever-increasing power of digital marketing, businesses are leveraging their visibility on social media to expand their reach and stand out amongst their competitors. Having such a powerful tool at your fingertips can be a game-changer for your business. In this article, we will review the importance of marketing on social media, and how to avoid consequential mistakes that could hurt your business.
Social Media Provides Global Reach with a Targeted Approach
With social media platforms growing in power and popularity, you can reach a large audience instantly and with minimal overhead cost. This is why social media marketing is such an appealing means of marketing goods and services. Whether providing content organically or by paying for sponsored advertisements, the importance of social media marketing cannot be overstated.
3 Social Media Marketing Mistakes
Mistake #1: Using social media as nothing more than a billboard for announcements
Social media is a competitive market, and it is important to stand out amongst the crowd. Customers expect the businesses they work with to go the extra mile—this means providing them with value BEYOND just the services they offer. If your only social media presence involves posting every few months with something like, "Hey everyone, we're gearing up for XYZ service, book now," your audience will disengage FAST. You want to stay engaged with your customers and make an impression. Posting informative, entertaining, and promotional content is a great way to draw traffic and positive attention while gaining traction with new and existing customers.
Mistake #2: Hiding your personality and "voice"
There is a delicate balance between professional and personable. Using humor and relatable content to attract your audience's attention can be a great way to draw traffic to your business. If your business is only providing marketing materials that are rigid and informational or too loose and opinionated, it can deter new customers from choosing your company over a similar competitor in your field. Choose your marketing strategy wisely, and be conscious of the words you are choosing.
Mistake #3: Not budgeting for ads
When you are first starting out, it can be scary to think of out-of-pocket expenses before seeing any serious return on investment. With social media algorithms, sponsored advertisements will run through your target market on expanding, allowing your business to network further than you would organically. Advertising is one of the tools that can greatly benefit your business when budgeted for.
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SYNDUIT is a software platform uniquely designed with business professionals and entrepreneurs in mind. We offer everything from fully-designed web pages to fully-written newsletters, social media posts, and marketing emails that are crafted to display you as the professional you are. Sign up today and start marketing like a business professional without all the guesswork!