Having a diverse marketing strategy ensures your business can stand out against your competitors. Marketing across multiple platforms can attract the attention of more leads, expand your reach, and help grow your business.
There is an expansive list of media resources that today's users are looking to for information and messaging, so how do you ensure that your business stands out from the crowd?
While a company with an unlimited marketing budget might be able to focus all its efforts on one major marketing campaign, small business owners usually have to get a little more scrappy and shouldn't bank on putting all their eggs in one basket.
You don't need to have the financial backing of a large corporation to create a diverse marketing strategy. A little creativity can go a long way! The following 7 marketing strategies can help you get started expanding your reach.
Always Be Conscious of Your Audience
Whether you're at a local event or waiting in line at the bank, you need to be conscious of how to work your services into conversations with the people you encounter. According to Robert Herjavec, entrepreneur and Shark Tank investor, you have about 90 seconds to make an impact. In that minute and a half, make sure that you address the value your service provides, portray your expertise, and expel as much confidence as possible. As a business owner, you always have to be conscious to carry your reputation with you. Word of mouth advertising carries a powerful advantage and is something that should be leveraged when possible.
Get Involved in the Community
Keep an eye on what's going on in your community. Being a sponsor for a local event or volunteering is a great way to build a community rapport and showcase your business. This builds a personal relationship with your local demographic and helps your small business stand out amongst its competition.
Collaborate with Other Businesses
Teaming up with other local businesses is a fantastic way to reach new audiences. Wharton School of Business found that referred customers are up to 24% more loyal. By coordinating with another local business, you can leverage the loyalty of one another following to build new relationships and expand your reach with more of a likelihood to land a sale of your product or service. Co-hosting an event or leaving business cards at their location is a great way to coordinate with potential leads.
Send Out a Newsletter
In order to stay top of mind among clients and potential leads, a monthly newsletter is a great way to remind your customers of the services or promotions you offer. It's easy to fall into the background when you don't have a consistent marketing strategy. Plus, asking for emails from potential leads is a great way to ensure you can stay in contact and keep the conversation going!
Run a Contest
Contests are a great way to promote your business. After all, everyone loves winning something! Encouraging your followers to share or promote your business in exchange for a chance to win a product or service is a great way to drive traffic to your social media and showcase what your business has to offer. You can decide how little or big to go, but keep in mind, the bigger the reward, the bigger the interest! This is a tried and true method for building awareness and finding new leads.
Host an Event or Class
Whether a live event or virtual, hosting a get-together is a great way to network and get your face and brand in front of an audience. Social media live events have grown in popularity over the years, allowing businesses to show off what they can offer while interacting with their customers. Webinars are a great opportunity if you want to have something to refer back to later!
Is there a popular Radio DJ, newscaster, or athlete that has attracted a following to you locally? What about a pub or restaurant that is the talk of the town? Influencer marketing is a great way to promote your product or service through someone who has an expansive reach. Reach out to them and see if they'd be willing to try your service in exchange for a shoutout or review.
Running a business is a big job; that's why SYNDUIT has created a platform specifically for business professionals and entrepreneurs looking for an easy way to boost their customer loyalty, build relationships with their community, and save time and money in the process.
We offer a wide range of marketing strategies to help you build your business and access new leads so that you can stand out amongst the competition. To learn more about what SYNDUIT has to offer, sign up today and look at the expansive library of curated content written by our marketing experts!