Digital Marketing is all about finding that perfect balance, and with social media, timing is key. With SEO and algorithms playing a key role in the success of marketing your business, it’s important to understand how timing works when posting to social media. So how do you know when the timing is right? Let’s find out.
Is all time created equal?
When it comes to posting, it’s not. There have been a number of studies conducted to determine what day of the week and what time of the day is ideal for posting. The one thing these studies have in common is they tend to fluctuate based on a number of key factors.
One study conducted by Hootsuite that analyzed over 30,000 social medial posts determined the following:
The best time to post on social media as a whole is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
However, when to post on different platforms varies. Take a look at these recommendations:
- The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
- The best time to post on Instagram is 11:00 AM on Wednesdays.
- The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.
- The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.
But what does this data really mean?
When determining the best day and time to post, a number of factors are considered—for instance, demographics. You always want to have an understanding of your target audience when creating your marketing strategy.
For example, consider a small business owner providing products targeted to young parents. The hours spent on social media for young parents will vary among individuals who are retired or elderly. Understanding your target audience will be a critical factor in determining when to post.
Before determining when to post, you’ll need a robust marketing strategy planned out. If you need help creating content or scheduling automatic posts, SYNDUIT is an excellent option. SYNDUIT has created an all-in-one platform with curated content to help business owners stay one step ahead of the competition!
Sign up today and learn how SYNDUIT’s marketing tools paired with personalized branding options and prewritten content can help you create your digital marketing strategy.